https://www.es-wirkt.ch/blog/en/ Latest articles from EsWirkt!. en https://www.es-wirkt.ch/blog/en/create-online-shop-switzerland https://www.es-wirkt.ch/blog/en/create-online-shop-switzerland Mon, 17 Aug 2026 00:00:00 +0200 Creating an online shop in Switzerland: which shop system fits, which payment methods Swiss customers expect, what the law requires and what a shop costs. https://www.es-wirkt.ch/blog/en/corporate-design-small-business https://www.es-wirkt.ch/blog/en/corporate-design-small-business Mon, 10 Aug 2026 00:00:00 +0200 What is corporate design, what does it include and why does it pay off for small businesses? The plain-language guide, without the jargon. https://www.es-wirkt.ch/blog/en/get-found-in-chatgpt https://www.es-wirkt.ch/blog/en/get-found-in-chatgpt Mon, 03 Aug 2026 00:00:00 +0200 How does your business show up in ChatGPT's answers? How ChatGPT picks its sources, and what to do on your own website to be one of them. https://www.es-wirkt.ch/blog/en/advertising-agency-small-business-myths https://www.es-wirkt.ch/blog/en/advertising-agency-small-business-myths Mon, 27 Jul 2026 00:00:00 +0200 Does a small business need an advertising agency? 10 common myths and the honest reality, so you can make the right decision for yourself. https://www.es-wirkt.ch/blog/en/content-marketing-small-business https://www.es-wirkt.ch/blog/en/content-marketing-small-business Mon, 20 Jul 2026 00:00:00 +0200 Content marketing for small businesses: what it delivers, which content works, how to start with little time, and when to outsource content creation. https://www.es-wirkt.ch/blog/en/google-business-profile https://www.es-wirkt.ch/blog/en/google-business-profile Tue, 14 Jul 2026 00:00:00 +0200 How to create and optimise your free Google Business Profile: step by step, what it costs, how to get found locally, and when ongoing help pays off. https://www.es-wirkt.ch/blog/en/cold-calling-small-business https://www.es-wirkt.ch/blog/en/cold-calling-small-business Tue, 14 Jul 2026 00:00:00 +0200 Cold calling for small businesses: what is allowed, how well it actually works, and which ways of winning customers often bring more today. https://www.es-wirkt.ch/blog/en/what-does-a-website-cost https://www.es-wirkt.ch/blog/en/what-does-a-website-cost Sun, 12 Jul 2026 00:00:00 +0200 What does a website really cost? Honest CHF price ranges for a builder, freelancer and agency, plus the factors that actually drive the price. https://www.es-wirkt.ch/blog/en/website-relaunch-or-redesign https://www.es-wirkt.ch/blog/en/website-relaunch-or-redesign Sun, 12 Jul 2026 00:00:00 +0200 Website relaunch or just an update? How to tell a relaunch is worth it, what it costs, how long it takes, and how to protect your Google rankings. https://www.es-wirkt.ch/blog/en/generative-engine-optimization https://www.es-wirkt.ch/blog/en/generative-engine-optimization Sun, 12 Jul 2026 00:00:00 +0200 Generative Engine Optimization (GEO) gets your business into the answers of ChatGPT, Perplexity and Google AI. What GEO is, what actually works and how to measure it. https://www.es-wirkt.ch/blog/en/ai-content-disclosure-eu-ai-act https://www.es-wirkt.ch/blog/en/ai-content-disclosure-eu-ai-act Sun, 12 Jul 2026 00:00:00 +0200 From 2 August 2026, the EU AI Act requires disclosure of AI-generated content, including for companies outside the EU. Here's what actually applies to a small business.